We want to thank Pat Bockenstette, Founder & CEO of All Sports Trader to share with us and all our users their experience.
1. Why you decide to start an auction site?
I decided on an auction site one afternoon as I was standing in my garage looking at the 12 baseball bats that were in a barrel. I had paid on average approximately $225 apiece for these bats. My son had now outgrown them and I just didn’t want to give them away or sell them in a garage sale. I looked at different auction sites and even free classified sites. I knew the bats still had value, but it would be difficult for me to compete with Ebay and Craig’s list so I would need a niche and a hook. The bats are still worth a minimum of 50% of their original cost.
2. How did you define your niche market?
My goal was to combine the best and most information for sports minded people in the Southern California market. All Sports Trader includes all the things I needed and wanted for a very sports minded family. I can easily look up events, tournament information, check out the auctions, the weather, driving directions, a streaming sports live feed, post Blogs and forums and current Southern California sports news. What sets us apart is that it is designed to be market specific. For example; the auction is for Southern California and if you win an auction you can drive and inspect the item before you pay and pick it up yourself to save delivery costs. Southern California, because of its climate is the ideal place to play almost any sport year round. Because of this, some of the country’s best athletes come from the area. The site is a great place for players to look for new teams and for coaches to recruit new players.
I see the site ever expanding as it has captured my passion for tremendous future possibilities. We are currently working on duplicating the “All Sports Experience” in other major US markets. International expansion has been discussed and will be on the agenda for the next board meeting.
I must give a tremendous amount of credit for the site to Pam Barrie, the CEO of OC Sitemasters. Together we have built a world class site and will continue to build more sites in the years to come.
3. Briefly describe your marketing campaign
There was a series of Press Releases that went out over Business Wire at the end of July. This same Press Release was seen in several area newspapers. We have a tremendous amount of momentum with the local Southern California sports associations we look to partner with in the coming months.
4. Were your expectations fulfilled?
Yes / No , why? What was missing?
Being a man of very little patience, I must admit that at first my expectations were not filled. I have very high standards and expectation in everything I get involved with. This project started out slowly and really didn’t gather continuous momentum until about the 4th month into it. Looking back, I can honestly say that it was my initial lack of experience in the auction industry that caused most of the frustration. So, I did what most successful entrepreneurs do; I asked a lot of questions from experts and read a lot about past successes in the industry. Today, I am confident in the team we have built that we can compete with the best sites out there.
5. Which are the next steps?
The next steps… that has always been clear to me:
- Open a new US market on our scheduled dates
- Consistent marketing efforts
- Create a brand
- International opportunities
- Sell to the highest bidder