Archive for December, 2009

X-mas and 2010 offer

Thursday, December 17th, 2009

X-mas and 2010 offer: buy enuuk Auction platform and obtain one design template for free.

Browser Wars: Does IE8 Change the Game?

Thursday, December 17th, 2009

Microsoft’s Internet Explorer 8, built into Windows 7 or available as a free download, offers improved security and functionality to businesses. It’s the latest salvo in the browser wars. Should you standardize on a browser?

Built into Windows 7 or available as a free download for other operating systems, Microsoft’s Internet Explorer 8 (IE8) offers a number of improvements and new features to go up against the likes of competing browsers such as Mozilla’s Firefox, Google’s Chrome, Apple’s Safari, and Opera.

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EBay Looks to the Skies for Holiday Edge

Thursday, December 17th, 2009

EBay will sponsor free wireless Internet on Delta flights during the high-volume holiday travel period of Nov. 24 through Nov. 30, the two companies announced yesterday. When passengers log on to the in-flight service by entering “EBAYWIFI,” they will be taken here, where they’ll be able to peruse the auction/shopping site’s offerings, or change URLs and surf the rest of the Internet.

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Zen text editor

Thursday, December 17th, 2009

Distraction is the enemy of good writing, as anyone who ever puts pen to (figurative) paper certainly knows. There are several text editors out there that aim to limit writers’ visual distractions—DarkCopy, for example, is one—but a new alternative uses elements of Zen to create a multisensory ambience that’s designed to promote concentration.

Originally developed as an internal tool for the copywriters at Barcelona creative agency Herraiz Soto & Co., Ommwriter is a free text processor that uses visual elements and sound to help writers focus their thoughts. Aimed at bloggers, journalists, copywriters and anyone who simply enjoys writing, Ommwriter lets writers choose from an assortment of relaxing background images, fonts and Zen-like sounds to create a world where they can focus on their thoughts. A snowy winter scene, for example, can form the backdrop for the writer’s words, while icy tinkling sounds mark the appearance of each letter. Ommwriter is currently available in a beta version for Mac computers.

With all the many devices, applications and modes of communication now competing for our attention, information overload seems to be here to stay. Keep the anti-distraction innovations coming! (Related: Multisensory pop-up spacesBeing spaces for parents & writers.)

Website: www.ommwriter.com
Contact: www.ommwriter.com/en/contact-and-feedback.html

Spotted by: Leticia Pérez Prieto

Pick-your-price

Thursday, December 17th, 2009

Buskers have played on city streets for hundreds of years, working on the premise that people are willing to pay for a decent performance. Operating on a similar model, Anjuno could be seen as returning music to its pay-what-you-want roots. Launched in May, Anjuno allows creators of music, games and ebooks to post their work on the site, which fans can download and enjoy, then pay the artist whatever they think it’s worth. The system accepts payments at any level—including free. Anjuno takes a commission of 15% per sale.

Anjuno aims to make the economics of digital media better for both the producer and the consumer. Summing up the advantages for both the artists and their fans, Anjuno urges: “Instead of pirating that new album because you don’t feel like paying $15, pay $2 here on Anjuno. And since we don’t take huge cuts of the profit like record labels and publishers, the artist ends up making more from your small payment on Anjuno.”

Up until now, similar (un)pricing schemes have predominantly been used as a promotional tool. Does this this mark the beginning of a shift towards pay-what-you-want pricing models becoming more widely adopted as the basis of a business? Will we see more new businesses fundamentally eschew traditional pricing models in favour of letting their customers decide the prices? One to watch. (Related: pay-as-you-want magazines, restaurants, hotels and ad agencies.)

Website: www.anjuno.com
Contact: office@anjuno.com

Spotted by: Cecilia Biemann

Social Media Checklist for Small and Medium Size Businesses

Thursday, December 17th, 2009

By Heidi Cohen, ClickZ

As a member of the SES Chicago Social Media Checklist panel last week, it was striking to hear from so many small and medium-sized businesses wrestling with developing a viable social media marketing strategy. Small and medium-sized businesses often have more limited resources, both personnel and budgets, than large companies, so they’re looking to build more cost-effective sales streams. With the goals of raising awareness, expanding market share, and improving customer loyalty, it’s critical to be creative in how your business engages and participates in the social media arena.

Nine Questions to Ask When Developing a Social Media Marketing Strategy

Small and medium-sized businesses tend to be so focused on keeping their businesses going that it can be difficult to brainstorm on ways to leverage the dynamic social media environment. Here are nine questions to help you think about your business in ways that enable you to maximize your social media marketing efforts.

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Happy holidays & best wishes 2010!

Thursday, December 17th, 2009

Happy holidays & best wishes 2010!