Amazon to Keynote at SCOE Seller Conference

June 15th, 2009

By Ina Steiner. AuctionBytes.com

Amazon Vice President of Seller Services Peter Faricy will give the keynote address at the Sellers’ Conference for Online Entrepreneurs (SCOE) this year. The conference, billing itself as “the independent conference for entrepreneurs who utilize Amazon.com as a sales channel,” will take place July 10-13, 2009 in Seattle, Washington.

This year the conference will focus on how to think creatively to thrive and succeed in challenging economic times. According to the conference description, “If you are a media seller, we’ll help you navigate the often tricky path to broadening your product offerings, showing you the way to “think outside the books.” If you already offer non-media, we’ll be inviting inventory-type specific specialists from Amazon to the Conference so that you can get some of your questions answered in person.”

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Which was…

June 15th, 2009

the first auction you sold on-line? How was it? Where?

We will love to know about it. Share your experiences with us.

Volkswagen Launches All-Digital U.K. Campaign for New Golf GTI

June 15th, 2009

By Jack Marshall, ClickZ

Full-service digital agency Tribal DDB London has created an all-digital campaign to promote Volkwagen’s new performance hatchback car, the Golf GTI Mark 6, which launched in the U.K. last week. The campaign utilizes social media, rich media ads, and pay-per-click search ads to drive traffic to a dedicated site.

To replicate the thrill of driving a performance vehicle, the GTI Project site allows users to race the car along a giant Scalextric track and compete to set the fastest lap possible.

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Vodafone and Others Plan Location-Based Mobile Ads

June 15th, 2009

By Jack Marshall, ClickZ

Vodafone is planning to trial a range of location-based ad products in Europe later this year. Meanwhile, Alcatel-Lucent and Placecast have announced the availability of their own location-based ad platform, and are currently touting it to network operators and agencies.

Starting in June, Vodafone will test products including a navigation-based application on which advertisers can embed information about local outlets or promotions. A location-aware search facility dubbed “Power Search” is also in the works; that will allow advertisers to pay to top the list of local businesses related to a given search term.

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Russian Firm Invests $200 Million in Facebook

June 15th, 2009

By Zachary Rodgers, ClickZ

Facebook has sold a 1.96 percent stake to Russian investment firm Digital Sky Technologies for $200 million.

The cash infusion gives the social networking giant an assumed worth of $10 billion, Facebook said. That’s a third lower than it could boast in 2007, when Microsoft forked over $245 million for a chunk of the company in deal that also made it Facebook’s exclusive third-party ad seller.

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Coming soon: PHP 5.3

May 15th, 2009

PHP 5.3 is about to release, with “namespaces” as major new feature
A few days ago the PHP development team published the second release candidate (RC2) of PHP 5.3. That means in some weeks they will launch this new version that includes a lot of major improvements. Among them, finally we will get the the support for namespaces: what does that mean? Namespaces (a term borrowed from Java) is a way to encapsulate code, in order to isolate from other code. Imagine your company creates in your code a class named “Help”, and you have to use 3rd part code from other company, that by coincidence created their own Help class : now with the help of namespaces, both classes will not make a name collision when used together. That will improve severally the integration of own code with outsourced code.
More (tech) info:
http://es.php.net/manual/es/language.namespaces.rationale.php

Creative Directors auction their work on ebay

May 8th, 2009

That so common word: crisis creates this kind of ‘auctions’

Creativas a subasta en eBay

“Hartas de oír ‘que poco me pagan’ o ‘ya me he comido otro marrón’ hemos decidido pasar a la acción y vendernos al mejor postor”. De esta manera, Uve y Elena, un arte y un copy actualmente sin empleo, ofrecen su trabajo en eBay.

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